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OUR SERVICES
Public Relations
We are a highly qualified and experienced team of PR professionals who help businesses and individuals build strong, positive relationships with their public. Whether it is B2B local or international, or multinational corporation, our goal always is to ensure the right messages reach the right people while maintaining a positive image of our client.
Whether its traditional print and broadcast media or a 360 digital PR campaign, we have creative solutions that work for a broad spectrum of business and brand needs.
STRATEGIC CONSULT
What sets us apart at PurpleRoom is our ability to consult to our clients, providing them with the strategic insight around communications that they need when making business decisions. Our team has deep sector and industry knowledge allows us to provide advice that is communications focused while still strongly considering business objectives, helping you to achieve your business and communications goals.
CRISIS MANAGEMENT
In a world where news travels like wildfire, it is critical to have a team that is well-versed in crisis management. We have the skills and tools to contain and manage threats to your company’s reputation that may cause significant financial damage or break down in public trust. There is no telling when a crisis will occur, and we are able to construct a crisis communication strategy that is ready to be implemented in times of need and our team will be there to navigate the stormy waters with you.
INTERNAL COMMUNICATIONS
Often, the most important audience with whom you are communicating is your own team. We create internal communications strategies and campaigns that ensure your team are well-informed, excited about developments, and willing to share the company’s messages. Our communication specialists can assist with communications and engagement strategies as well as developing effective internal communication channels that will have your employees buzzing with positivity, and most importantly, productivity.
MEDIA TRAINING
Our media training will ensure that you are thoroughly prepared to interact with the media on any channel or platform. We provide training that will prepare you to represent your company and offer pragmatic solutions for dealing with the media. From how to respond appropriately to email inquiries to practical training on how to be your best in a television interview, our goal is to bring out your best in all media-facing communications that strategically support the positive perception of your company.
REPUTATION MANAGEMENT
We create and implement effective strategies that’ll shape and guide what’s being said about your brand. Whether you need to build, recover or maintain your brand reputation, we’ll help you get in good standing with your audience and make sure that what people are saying about your brand online meets your strategic objective.
INTERNAL COMMUNICATIONS
Often, the most important public with whom you’re communicating is your own team. We create internal communications strategies and campaigns that will ensure they are well informed, excited about developments and willing to share the company’s messages. Our communication specialists can assist with content development as well as developing effective internal communication channels that will have your employees buzzing with positivity.
BRAND AUDITS
Not sure if your brand is performing optimally, sending out the right messages, or speaking to the correct audience? Our brand audit team will determine the positioning of your brand, analyse strengths and weaknesses as well as devise an effective strategy for best performance.
MEDIA RELATIONS
Our team leverages strong relationships with media to ensure you get the coverage you need in the outlets you want. We also serve as liaisons between organisations and media outlets for efficient communication and management of interviews, thought leadership, and op-ed writing as part of media coverage.
BRAND STRATEGY
We develop brand strategies that are inseparably linked to the business strategies of our clients. They provide a formal framework on which to develop PR plans and campaigns. We create brand strategies for a myriad of industries including mining, agriculture, energy, IT, education, defense, legal, financial, and healthcare. Our brand strategies influence policies and build empires.
CONTENT DEVELOPMENT
We create engaging, relevant content that will help your business stand out. From media releases to internal newsletters, company brochures, infographics, and social media content; the content we develop on your behalf will resonate, offer value and be informative, educational, entertaining, or inspiring. We will ensure that the content you share is honest to your organisation, reflecting your brand’s values and voice. Trust us to create content that resonates with your audience, helps you achieve your goals, and makes your communications efforts more effective.
SOCIAL MEDIA MANAGEMENT
Build your brand awareness across the web and create meaningful connections with your customers and followers through tailored social media campaigns. Our social media services produce campaigns that drive results for your brand through analytics. We create well-thought-out and engaging content for your social media accounts and user-first digital content like infographics, podcasts, videos, and images that are sure to speak to your audience..
